Morning Pointe Announces Major Sponsorship for the ETSO’s 12th Annual Independence Day Concert

COLLEGEDALE, Tenn. (May 26, 2017) — The East Tennessee Symphony Orchestra (ETSO) is honored to announce Morning Pointe Senior Living as a “Maestro Level Sponsor” for the 12th annual Independence Day Concert and City of Collegedale’s Fireworks Celebration. The event takes place Monday, July 3, along the Greenway Path at the Veterans Memorial Park of Collegedale (located near the Collegedale City Hall building and the Collegedale Public Library). Festivities will begin around 5 p.m. An updated schedule of the day’s events and performance times will be available on the ETSO’s website (

The Chattanooga-based senior healthcare services company has sustained a partnership with the ETSO for more than 10 years, supporting the orchestra’s mission to bring symphonic music to the East Tennessee Valley.

“We are proud to be a sponsor for the ETSO’s Independence Day concert once again,” says Franklin Farrow, chief operating officer of Morning Pointe, and board chairman of the ETSO. “To have this partnership with an organization that brings the wonders of world-class performance art to the community, for little to no cost to attendees, is a joy and an honor.”

For more than 20 years, Morning Pointe has been a dedicated supporter of the arts and education through its partnership with schools, colleges and nonprofits in the Ooltewah/Collegedale area.

“Morning Pointe appreciates the work the ETSO has done over the years to bring quality music and music education to the community,” says Greg A. Vital, president and CEO of Morning Pointe. “We support the ETSO’s mission to bring cultural enrichment to local audiences through their spectacular events and performances.”

Support from local corporations, businesses and nonprofits have been integral to the ETSO’s years of successful events and performances across the Tennessee Valley, according to Mathew Miller, executive director of the ETSO.

“Greg and Franklin’s gracious contribution allows our organization to deliver exceptionally high quality musical events each year at no cost to the general public,” says Miller. “They are great philanthropists, investing their time and resources back into the local community and we are certainly the beneficiaries of their generous philanthropic spirit.”

The ETSO thanks all of its corporate and individual sponsors in supporting the orchestra’s mission to bring symphonic music to the Tennessee Valley. Sponsorship opportunities are available for the Independence Day Concert, to include: Stage Sponsor, Presenting Sponsor and Maestro Level Sponsor, Musician, Melody and Harmony levels. Organizations interested in sponsorship can contact Mathew Miller at (423) 580-4999.

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